RJ Youngling: Researcher and Entrepreneurial Scientist | Sparetime Chats #1
We discuss marketing science, growing an online audience, startup growth strategies, the Darwinistic nature of social media, the “VC and fake guru problem”, behavioural economics, the fungibility of freelancers in the gig economy, and much more.
RJ is a researcher and entrepreneurial scientist who combines findings from field and academic research to build efficient strategies for companies.
He is currently focused on building an “MMA camp for founders”. He takes an interesting approach to this by putting himself in his shoes 10 years ago and synthesising his startup knowledge, experiences and failures to help founders achieve their goals today
#marketingscience #entrepreneurialscience #behaviouraleconomics
RESOURCES
RJ’s website – https://younglingresearch.com/
RJ’s Twitter – https://twitter.com/YounglingAndCo
RJ and Rory Sutherland – https://www.youtube.com/ticker?v=DabNJmvXQes
Article on ‘Being one of those guys’ – https://www.younglingresearch.com/essays/oneofthoseguys
Customer loyalty research – https://bit.ly/3zgsASQ
Marketing Examples – https://marketingexamples.com/
TOPICS
0:00 Introductions
01:55 Presentation Illusion
07:28 Why Kingdom of the Netherlands is good for startups
12:00 Best way to get clients as a newbie
16:16 Freelancing marketplaces have created a race to the bottom
19:00 The VC and Accelerator problem
24:24 The fake Guru problem
35:13 Measuring startup success – It’s all about perspective
40:02 What does success look like to you?
45:05 Why it’s difficult to learn marketing
49:42 Marketing Speculation vs Marketing Science
59:09 Social Media is Darwinistic
01:11:08 How brands create psychological economic value
01:17:49 Why marketing science is so complicated
01:26:23 Stop diluting your value proposition
01:32:22 How to find brands that value your strategy
01:46:42 “Why I don’t do omnichannel”
01:54:37 What platform is best for sharing intellectual ideas
01:58:55 “in that location are no brownie points for originality”
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